When creating an Ad, try searching online for how the company brands their product.
I created an ad for a Skagen watch.
After I researched what this companies branding looked like, I created and edited a photo that would fit with the business. With a black backdrop, placed my watch on some flooring that simulated granite. I placed a continuous light in front of the subject and it created a beautiful glow on the watch.
I sharpened this image and added some highlights to the face of the watch so that it would stand out more against the black background. I edited out some of the background so that it was fully black.
To see other ideas of ads, check out Ed Ritterbush’s work!
Wow Emily! This ad is really amazing especially when you see the contrast of the original with the edited version! I love how simple and clean it it and how you created masculine tones by choosing to darken the mood..
Here’s a link to my post about product photography and how I created a brighter look.
https://www.camijuddphotography.com/conceptual-ad/
Have you seen Carlo’s post about getting shots at night??
https://carloshbolivar.com/tips-for-product-photography/
I also really liked this masterclass tutorial from fstoppers on creating professional commerical product photography
https://fstoppers.com/diy/learn-about-managing-reflections-simple-product-photography-tutorial-9423